RECEPT Broad Spectrum Hemp Extract

Company: PrimeMyBody
Product: RECEPT Broad Spectrum Hemp Extract
Role: Copywriter • Explainer Video Direction
Awards: Telly Winner (Silver/Bronze)

PrimeMyBody was one of only a few dozen companies that offered hemp-based extracts and wellness products. Then CBD’s notoriety in pop-culture and mainstream media skyrocketed, leading to an influx of start-ups and established brands expanding their product lines to include CBD products.

RECEPT was PrimeMyBody’s answer to market competition. It was about staying ahead of the curve with a cutting-edge, benefit-specific formula that was developed and crafted by a team of medical experts and hemp cultivation specialists.

In a copywriting role, I wrote on-screen copy for an award-winning teaser video and worked with content creators on the direction of the video. I wrote RECEPT webpage and advertising copy, as well as additional marketing asset copy for brand partners. In the process a new company-based tagline was born, titled “Awaken Your Wellness”.

RECEPT print advertisement

RECEPT brand partner digital trifold (pages 1-3)

RECEPT brand partner digital trifold (pages 4-6)