NOX Skin Rejuvenation Serum
Company: PrimeMyBody
Product: NOX Skin Rejuvenation Serum
Role: Copywriter • Explainer Video Direction
After months of research, development, and testing, PrimeMyBody was ready to bring a revolutionary skincare product to market. The only catch, it was a proprietary serum and industry first that needed proper explanation about its ingredients’ effectiveness and benefits.
The below explainer videos and supporting marketing assets were key to NOX’s rollout. They provided a detailed overview about what NOX is and helped educate consumers about NOX’s ingredients and how they work on a cellular level to purify skin imperfections and restore skin confidence.
As PrimeMyBody’s lead copywriter and content strategist, I wrote label copy options, explainer videos scripts (with supportive on-screen text), product webpage copy and taglines, and content for product education trifolds. I also strategized and managed a NOX social media launch campaign and shot and edited product photos for use on social and email.
Social Media Launch Campaign & On-Going Posts 👇🏽
NOX Product Box